Sandcastles are not just for kids. No. Not when you get an expert coming up with the perfect formula for building, a professional sculptor on Great Yarmouth beach and then hundreds of families vying for a Masters of Sand title. And with over 17 million opportunities to see or hear about the campaign, competition was hot. We put Teletext Holidays on the map for UK family breaks by creating the UK’s first ever Sandcastle Building Championship. Intensive media relations, a leafleting campaign and partnerships with Haven Holidays plus tourist boards all got Brits down on the beach.
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