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The report into Colleges Week - a national celebration of the role colleges play organised by Band & Brown on behalf of the Department for Innovation, Universities and Skills and the Association of Colleges - has shown a 30 per cent increase in the number of adults hearing key messages about the role colleges play in unlocking talent.
The week focused on five key themes demonstrating the impact colleges have on developing skills, delivering excellence, building strong communities, helping businesses to succeed and transforming lives.
The report outlines the successes of the week:
– Over 450 pieces of print, broadcast and online coverage appeared
– Over 100 skills challenges held by colleges around the country
– Over 50 employer engagement events held as part of the UK’s ‘Biggest Business Breakfast’
– Over 160 colleges took part
– Widespread Ministerial and MP involvement (including Secretary of State John Denham, pictured)
– Support secured from a range of stakeholders including the Association of Directors of Children’s Services, CBI, Institute of Directors, Unison, National Association of Headteachers
YouGov, an independent market research company, was commissioned to carry out tracking research to demonstrate the impact of Colleges Week on the general public. Their main findings were:
– A 30 per cent increase in the number of adults hearing our key messages about the role colleges play in unlocking talent
– Four in 10 employers in England heard or read one of the national news stories about the benefits of Colleges in helping business to succeed
– Almost 2m people in England recalled hearing about Colleges Week itself
– In ascending order, people in the West Midlands, East of England, North East and North West were the most likely to have heard about Colleges Week, the
news stories and/or our key messages
For more details, download the evaluation report, email collegesweek@bbpr.com or visit http://www.aoc.co.uk
Band & Brown Communications took on a pro-bono challenge back in November – assisting Sussex charity ‘The Women’s Refuge Project’ with their rebrand to ‘Rise’.
To mark the rebranding of the service, which offers refuge, information, support and education to females and families affected by domestic abuse, the refuge organised ‘Drum Out Abuse’, a noisy march through Tarner and Eastern Road in Brighton.
The march was based on a 17th Century tradition; when domestic abuse was taking place, people in the community would come out of their homes and stand together banging on pots and pans outside the house of the abuser, showing that they were aware of the abuse and would not stand for it. By rebranding and organising a similar event in Brighton, Rise aimed not only to raise awareness but to increase people’s understanding of the signs of domestic abuse and to investigate how they can help a friend or relative who may be suffering.
Band & Brown joined the procession on the day and secured press coverage in the Brighton Argus, as well as broadcast coverage on Splash FM, Southern FM, BBC Southern Counties Radio and Sussex Gold, as well as local TV stations BBC South Today and ITV Meridian.
Gail Grey, CEO of Rise, said;
“Domestic abuse is an increasingly serious problem in the UK, with two women a week dying from domestic violence and over 750,000 children witnessing domestic violence every year. These families need support and protection, but unfortunately domestic abuse is still very much viewed as a taboo subject with too many people turning a blind eye. Everyone has a responsibility to recognise the signs and know how to help.”
Band & Brown has been appointed to two rosters by the UK government's Central Office of Information (COI). Covering UK-wide PR briefs and government to business communications the frameworks are chosen to ensure government departments and public sector organisations can access the 'best of the best' communications agencies.
Gill Brown, CEO of Band & Brown Communications, said: "Over the last four years on the previous COI roster we have undertaken some of our most hard-hitting and high profile work to-date - from encouraging more community involvement for the Home Office to launching the first ever Colleges Week for the Department for Innovation Universities and Skills to raising the profile of Breastfeeding Awareness Week. We are looking forward to continuing our work with COI on the two rosters in the coming years."
The COI PR framework, worth approximately £15 million per year, was last reviewed in 2004 and the new framework became operational on 1 December 2008. The new framework was divided into lots to meet the requirements of the 2006 Public Contract Regulations that insist all suppliers "capable of performing the proposed contract" are invited to compete for each piece of business. The new system ensures that agencies can compete for work without going through a lengthy procurement process for every contract. Briefs can also be issued across lots depending on the requirements.
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