BAND & BROWN RECOGNISED FOR DIGITAL INNOVATION

Band & Brown Communications has been short listed for ‘Best Use of Digital PR’ in CIPR’s Excellence Awards 2009.

The nomination is for the agency's BeMyInterviewer campaign for recruitment site, Jobsite.co.uk. This is the campaign's second award nomination this year, and the first time Jobsite have been nominated for the CIPR Awards.

BeMyInterviewer is a video based website offering interview practice and advice from top bosses like Duncan Bannatyne, Jacqueline Gold and Ruth Badger. The unique site hit the headlines with highlights including BBC Breakfast, Sky News, the Daily Mail, the People and the Independent. 110K unique users visited the site within its first four months, streaming 1m video clips and directly driving 6K job searches, applications and new registrations to Jobsite.

The Excellence Awards recognise and reward best practice in public relations throughout the UK and acknowledge personal and team achievement at the highest professional level.

Group Account Director, Suzie Barrett, said "We are absolutely delighted with the response to BeMyInterviewer.co.uk so far - and to be short-listed for Best Use of Digital PR in the CIPR's Excellence Awards is a fantastic accolade. We look forward to the ceremony with anticipation".

ANCESTRY

Launching London's historic records
Over 400 years of London history are held online in Ancestry.co.uk’s records.  We showcased the launch of the millions of records from the 1500s to the 1900s at London’s Guildhall. TV’s Tony Robinson was on hand to explain the importance of these unique historical documents and our media campaign focused on bringing back to life the Workhouse records so dramatically pictured by Dickens. The resulting coverage was extensive, spanning 7 national print titles, 3 national broadcasters and numerous regional print and broadcast targets. The launch generated a 50% increase in traffic to the family history site, in the days following the launch and won us a ‘highly commended’ award at the PR Week Awards for Best Use of Research.