NEW SOMERFIELD STORE IS A CATCH

To celebrate the opening of the new Somerfield store in Laceby Road on 26th June, hopeful shoppers entered a fishing competition with a twist – the water was frozen.
With Grimsby once heralded as the largest and busiest fishing port in the world and now a leader in frozen foods, Somerfield invited customers to try their luck at ‘catching’ a plastic fish by chipping away at a block of ice.
First in line was local trawler guide and fishing expert Sydney Wahwerit, who began his fishing career as a galley boy on board The Victricks in 1955, the heyday of fishing, and regularly sailed out of Grimsby until the late 70s as a deckhand and third hand.
Unlucky Sydney didn’t scoop the grand prize - £100 of Somerfield shopping vouchers and an annual family pass to Grimsby’s fishing heritage museum - but Karen Burns from Grimsby did. Talking about her catch of the day Karen said: “I was really pleased to win the grand prize. The Somerfield vouchers will come in handy and a day at the fishing museum will be fun for all the family.”
Other lucky customers who ‘caught’ a fish were presented with instant vouchers of up to £10 to spend in store.
The new Somerfield store will be open seven days a week from 6am to 12 midnight with a wide range of products, from fresh fruit and vegetables to an impressive choice of snacks and meals to suit all customers.
Conveniently located on Laceby Road, the store offers almost 4,000 square feet of retail space. It will feature hot food and freshly brewed coffee offering thirsty shoppers a refreshing break.
Regional Manager, Chris Gibbons, said: “Grimsby has a rich heritage of fishing and frozen food and Somerfield wanted to celebrate that in its opening weekend as well as rewarding its new customers. Somerfield is looking forward to joining the local community and aims to be everyone’s favourite local grocer.”
For more information email Susie Lee at Brando: susannah@brando-world.com