CELEBRATING VOCATIONAL SUCCESS

The nation's first Vocational Qualifications Day has taken place with Band & Brown driving the media focus on the success these qualifications can bring to young people and adults. An independent report released by Band & Brown's client Edge has revealed that over 3,250,000 vocational qualifications were awarded in the UK last year, a rise of 117 per cent on the numbers awarded five years ago.
Coverage in the run-up to the day has included The Sun, Mail, Londonpaper and That's Life, with live broadcast media slots from Chester Zoo on BBC Breakfast and the Leeds Aviation Academy taking place this morning accompanied by print editorial coverage across the country.
Full page national advertising also appeared to mark the day - created in-line with the brand developed by Thirst, Band & Brown's design arm.
The day was the culmination of a six-month stakeholder relations programme and saw over 50 events taking place across the country. In London, a high-profile event to celebrate vocational success took place at the Royal Opera House with Secretary of State for Innovation, Universities and Skills John Denham and his Conservative and Liberal Democrat shadows addressing over 250 specially invited guests.
For more information, visit www.vqday.org and www.edge.co.uk.