It appears the impact of screening the second leaders’ debate primarily on cable and satellite channels has dampened the public’s discussion of the election, with conversations falling from 68 per cent in the week of the first leader’s debate to 64 per cent last week.
Meanwhile, Nick Clegg’s ‘positive conversation’ index has also fallen with 30 per cent of the British population having a positive conversation about the Lib Dem leader in the last week (-9 on the week before).
However, positive “talkability” around Clegg is still way ahead of his political rivals.
Positive conversations about David Cameron recorded a small week on week increase (17 per cent, +1) and similar conversations about Gordon Brown have increased for the fourth week running to 15 per cent (+2 on previous week, +6 on w/e 04.04)
The figures are taken from TalkingPoint, a new tool developed by Band & Brown Communications to track conversations about brands, products and people. Weekly polling of more than 2,000 people is conducted by ICM.
Commenting on the data, Fiona Longhurst, Planning Director at Band & Brown, said:
"The results just underline the impact of the first TV debate, but it must be a concern for politicians that they have been unable to capitalise on this impact and continue to engage the public in the general election campaign."
“We believe conversation has a massive role to play in the decisions people make and so we have developed TalkingPoint to track conversations and gauge the nation’s everyday concerns and discussions. While the news focus is on brands Clegg, Cameron and Brown right now, we will be making the Talking Point monitor available to our clients in the near future.”
For further information, contact Mark Lowe on 020 7419 7341 / mark@bbpr.com / twitter.com/@metzger49
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