BAND & BROWN LAUNCHES NATIONAL SAFETY CHARITY LV= STREETWISE

Band & Brown this week launched the nationwide roll out of LV= Streetwise, a charity that educates children about safety, by offering a group of pupils at St Dominic's primary school in Harpenden the chance to premier its unique mobile safety centre, which will be touring the UK this summer.

To coincide with the launch, LV= Streetwise, which aims to reduce the number of accidents among children, revealed research showing that close to a quarter of children aged 15 and under are not allowed to sleep over at a friend's house, in comparison to just 4% of their parents, while six in ten (60%) modern children are forbidden to use public transport.

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The LV= Streetwise road show is the first national roll out of LV='s CSR  initiative, which has been running locally in Bournemouth for the last 12 years offering safety education to over 13,000 children every year.

The campaign set the news agenda for the day with over fifty broadcast outlets covering the story, including discussion on GM:TV, This Morning, Radio Five Live and ITV News as well as blanket print and online coverage.

Commenting on the launch, Suzie Barrett, Group Account Director, Band & Brown Communications said: “Child safety remains an important and current issue and initiatives such as Streetwise play a vital role in improving child safety education in the UK. LV= has a long standing commitment to helping more young people to become safety-literate and we’re extremely proud to be involved in promoting their efforts.”