A giant puzzle isn’t something you’d normally associate with maths teaching. But that’s exactly what Band & Brown used to combat the misconception that maths is dull, drab and dry and recruit people into teaching it.
A 3D 3 metre tall Sudoku cube was taken on a national tour to publicise the need for more maths teachers, grabbing the front page of the Times on the way. Carol Vorderman fronted the campaign which challenged the public to solve the puzzle and if successful to consider a career as a maths teacher.
The unique recruitment events were supported by intensive media relations to drive attendance, achieving £1.2m worth of coverage, reaching an audience of 18,822,800 and generating an 83 per cent increase in the number of attendees for the TDA’s annual online maths teaching forum.
www.tda.gov.uk
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