BRANDO DODGEMS STEAL THE SHOW AT EXCEL

Brando brought real dodgems to the British International Motor Show at Excel, London, this week as part of the brand experience it created for Zurich.
As lead sponsors of BIMS, Zurich is using the show as a platform to introduce their new direct insurance brand, Zurich Connect, to UK consumers.
Andrew Casher, Group Account Director at Brando said, “We’re excited to be involved with the start of Zurich Connect in the UK and the Motor Show sponsorship presents the ideal backdrop to introduce the brand in a light-hearted and accessible way. We have created a fun attraction for Zurich, a destination for consumers attending the Motor Show, rather than a simple two dimensional space. This will be a positive brand experience that participants will remember as Zurich Connect and entirely relevant to the environment at the show.”
In a show full of “can’t touch” exhibits, Brando has developed a family friendly driving experience that will stand out at the Motor Show - the Zurich Connect dodgems. Customers will be able to get behind the wheel of one of 10 Zurich Connect cars in a purpose built arena as part of their day at the Show.
Zurich’s UK managing director for Direct & Partnerships, Mike Quinton said, “As part of an integrated campaign, we want to make an impact amongst Zurich’s core target consumer audience and the interactive stand at the British International Motor Show provides the perfect platform for customer engagement while supporting our key brand messages.”
Brando was set up by Paul Lucas and Mandy Sharp in 2006. The agency provides PR, brand experience and digital support to clients including Sony Ericsson in the UK and EMEA, Haribo, Somerfield, First Direct and Tourisme Montreal.
For more campaign information and comment contact Andrew Casher at Brando:
andrewc@brando-world.com