Band & Brown scored a real coup on Twitter last week, turning comments made on a client website by Lib Dem leader Nick Clegg about the controversial Digital Economy Act into a Twitter trending topic.
B&B client The Student Room (@studentroom), the country's largest student-only social network, is holding general election Q&A sessions between its members and the main party leaders. More than 400 questions were received, which B&B sieved for the most newsworthy to put to the leaders, before PR-ing the responses.
Nick Clegg, whose star was already riding high following Thursday night's ITV debate, called for parts of the controversial Digital Economy Act (#deact) to be repealed. B&B's release was picked up and tweeted by the likes of TechRadar, whose followers, and followers' followers, re-tweeted. From there, the campaign snowballed, with other online media picking up the story from Twitter, leading to yet more online coverage for The Student Room and retweets.
The story became the seventh biggest trending topic on Friday, with tweets including links to online news coverage - all of which then linked back to The Student Room, showing how socia media can be used to drive serious traffic.
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