STUDENT SOCIAL NETWORK HIRES B&B

The Student Room, one of the UK’s largest web sites for young people and the biggest student site, has appointed Band & Brown Communications as its UK marketing communications partner. 

Band & Brown will deliver an integrated campaign to drive awareness among recruiters, brand managers and government bodies wanting to target and engage with The Student Room’s audience of 2.8 million young people. The campaign looks to reach corporate recruiters seeking graduate talent, colleges and universities recruiting students, brands selling products and services to a youth audience and government departments looking for insight into this demographic group. 

Band & Brown secured the account following a four-way pitch. Reporting to The Student Room’s Marketing Director, Jamie O’Connell, the four-strong Band & Brown team will be headed up by board director Valerie Weisenreder.