B&B SAIL INTO BRITISH WATERWAYS

British Waterways has brought Band & Brown Communications on board to refresh its consumer PR activities and promote Britain's waterways to a wider audience.
BW is the guardian of the UK's 200-year-old, 2000 mile network of canals and rivers and has retained the agency - based a stone's throw from Camden's stretch of the Regent's Canal - for six months.
Working in tandem with an existing marketing campaign - 'Yours to Enjoy' - Band & Brown will be responsible for reviewing and developing British Waterways' consumer communications strategy with the aim of encouraging unfamiliar audiences to visit their local canal and British Waterways' consumer website waterscape.com.
A secondee from the agency will deliver a programme of national, regional and locally targeted campaigns including a celebration of 40 years of leisure on the canals, a national wildlife survey and promotions of canal side pubs and attractions.
Ed Fox, British Waterways' Head of Communications, said: "Our waterways are today used and enjoyed by more people and for a wider variety of uses than at any other time in their history.
"As the network approaches its 250th anniversary we have a great opportunity to raise awareness of the value of waterways to local communities and to the nation as a whole. I am delighted to have Band&Brown on board with the energy, enthusiasm and new ideas they have injected into the campaign."