Applying for a visa has traditionally been a seen as a complex and lengthy process. In April 2009 the UK Border Agency implemented Tier 4 of the new Points-Based System, streamlining the visa process for potential international students looking to study in the UK.
Band & Brown brought these changes to life, creating an animated step-by-step guide to the new process. The animation, which was translated into eight different languages, was then seeded to thousands of web-savvy students online.
To date it has been viewed over 70,000 times in just three months, smashing the campaign target of 10,000. The seeding campaign has ensured the animation was not just seen, but importantly seen by those to whom it matters most, with the majority of the viewers living in countries such as Nigeria, India and Pakistan. The results have been impressive and it has proved a YouTube hit with an average viewer rating of 4.5/5.
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