500,000 European IT jobs needed to be filled and with technology responsible for a major share of productivity growth across Europe, that spelt bad news for businesses, governments and economies. We ran the CSR campaign, Networking Academy for Cisco, to address the problem. As part of the programme we commissioned a 31-country study revealing shortages in advanced security technologies skills highlighted the need for government and industry to act. The resulting media campaign around the research results generated 250 articles, a 38 per cent surge in enrolment to Cisco’s academy and grabbed the political agenda.
Posts
No comments:
Post a Comment