BeMyInterviewer, Band & Brown’s ground-breaking project for Jobsite.co.uk, was highly commended in the Digital Innovation category.
Conceived by Band & Brown and developed with Brando Digital, BeMyInterviewer is the first of its kind. Aimed at jobhunters, the interactive, video-based site allows users to practise for job interviews with real business leaders, including Duncan Bannatyne, Ruth Badger and representatives of some of the UK's biggest brands, such as O2, BSkyB and Ann Summers.
Initially created as a public relations tool, BeMyInterviewer has become the lead creative for Jobsite, adapted for multi-channel communications including consumer advertising, CRM and corporate communications.
Launched in February 2008, the site has attracted more than 150,000 unique users, with over 1.4 million video clips streamed resulting over 22,000 visits to client vacancies.
Supported by a high-profile media relations campaign, it has been featured on BBC Breakfast and BBC Working Lunch, Sky News, Career Mail, Guardian Office Hours and The Independent’s Graduate supplement, generating £50,000 of coverage and helping the client achieve the number one share of voice online among its competitors.
More importantly, it has become a revenue-driving device, with current, lapsed or prospective clients signing new contracts with Jobsite because of BeMyInterviewer.
BeMyInterviewer was born after insight from Jobsite revealed that interviews are the area of most concern in the jobhunting process. B&B realised that an initiative in this area would attract the widest pool of candidates to Jobsite – and address a genuine jobseeker need.
The campaign was beaten into second place by the Bring Back Wispa campaign, which went on to win the overall campaign of the year gong. Reports of certain brands of chocolate bars now being prohibited from Band & Brown’s Camden offices can be neither confirmed nor denied.
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