DCFS

Try life in another language
What do rock bands, gigs and reality TV have in to do with learning a second language? Everything.
As part of its campaign to encourage more 11-14 year olds to learn a foreign language at GCSE level, Department of Children Schools and Families funded 'Je Suis Un Rock Star' a reality TV documentary on Channel 4's T4.
The programme charted a group of 12 lucky youngsters competing to become the three “fixers” of Liverpudlian band The Wombats on a tour around Europe.
In order to generate maximum exposure for the show and build a teen audience, we seeded the programme on the band’s official fan site, on MySpace and Facebook groups and Digital Spy. We also used media relations to help to attract an average of 188,000 viewers per episode and 70,000 visitors to the campaign hub – which resulted in 15,000 downloading content such as adverts, episodes or behind the scenes footage.
www.channel4.com/rockstar
www.trylifeinanotherlanguage.com